A great culture provides a cooperative and collaborative environment for your brand to thrive in. It is your single most important asset to make you stand apart from your competition. But like raising a child it needs to be nurtured, to have structure, and it needs relentless drive to be brought to life by the people you entrust it to – your employees! If your people are not engaged culturally it will lead to poor customer experience which will inevitably kill your brand
I am experienced in carrying out cultural audits that allow you to understand the gaps in your current culture, I do this by building qualitative and quantitative picture of the status quo, then work closely with the key stakeholders within the business to create a clear vision and strategy for building a vibrant, organic and evolving culture for the future.